tag:blogger.com,1999:blog-104227952011-04-21T19:53:29.585+02:00The purpose of this blog is to provide you, the reader, with valuable resources and tips to improve your B2B email marketing campaigns. I'm not trying to re-invent the wheel. There is a wealth of information available on the internet already. I will select the most useful resources and articles and refer to them in this blog. Occasionally you'll also find tips and tricks from my own experience.Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comBlogger1511100tag:blogger.com,1999:blog-10422795.post-1132446759775443142005-11-20T01:23:00.000+01:002005-11-20T01:32:48.000+01:00

I've decided to move my blog from Blogger to Typepad, mainly (but not only) because it offers the functionality to archive my posts in categories. This is the url: http://emailmarketing.typepad.com/bestpractices/. Bookmark it and visit it regularly for new updates. I'm moving my Blogger posts over one by one. I hope to have finished doing that in the next couple of days. If you are subscribed

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1132394817554112562005-11-19T11:06:00.000+01:002005-11-19T12:25:25.456+01:00

Wendy Roth, training manager for Lyris Technologies, offers a couple of tips to make your email messages look right in the different email clients: Use inline styles or HTML tags Keep background colors light and text dark Validate your HTML Put scripts, forms or flash on your website, not in your email Put critical information in text, not images Put (almost) everything in an image Read the full

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1132302284065435472005-11-18T09:24:00.000+01:002005-11-18T12:15:41.810+01:00

iMedia Connection is featuring a series of articles on "Marketing and the 2005 Holiday Season". One of the articles is wrtten by Silverpop CEO Bill Nussey: The Secret to Holiday Email Marketing. According to Nussey the secret to holiday email marketing is to give preferences, for which you shall receive conversions. "A solid, robust preference center program can help drive sales and expand

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131561936236261172005-11-09T19:45:00.000+01:002005-11-09T19:45:36.326+01:00

eROI did an interesting study on the effect list size had on read and click statistics in Q3. They found that the middle of the week is the low point and Sunday and Friday are noticeabe high points in the week for both stats. Sending volume is thus inversely related to how reads and clicks are going to react, with the exception of Saturday. This quarter eROI decided to take a different look at

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131486008711259992005-11-08T22:40:00.000+01:002005-11-08T22:40:08.720+01:00

On November 17th, MarketingProfs.com is hosting a web seminar called "Better Than Email Marketing? RSS Demystified". During this virtual seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. For a modest investment, RSS

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131484802176572612005-11-08T22:20:00.000+01:002005-11-08T22:20:02.183+01:00

iMedia Connection is featuring an interesting article by Accucast CEO Michael Pridemore called "Fine Tuning Your Email Strategy". In this article Michael Pridemore suggests optimizing email marketing strategies by focusing on three things: frequency, timing and audience. This is not new of course, but he does offer some very good tips and examples. It comes down to this: Audience: analyze your

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131390481503228922005-11-07T20:08:00.000+01:002005-11-07T20:10:40.300+01:00

On December 7th, Brand Republic is hosting a one day, senior-level conference titled "Intelligence Email Marketing" at The Waldorf in London. On the agenda are topics such as new technologies, deliverability, data management and tracking, etc. Find out more.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131389799073974552005-11-07T19:56:00.000+01:002005-11-07T19:57:22.786+01:00

In a September survey of The Intevation Report readers, the question was asked whether their email client has preview-pane and/or image-blocking features. They also asked whether and how they use either or both of these functions. Here is what they found (click links to view graphs of results): More than 9 of 10 email users have access to a preview pane, and 7 of 10 say they frequently or always

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131343866633868652005-11-07T07:11:00.000+01:002005-11-07T07:12:04.376+01:00

Attend the latest Webinar in Topica's Educational Series to learn the best strategies to use email marketing to turn more visitors into customers. V2C: Turning Visitors to Customers with Email Marketing Thursday, November 10th at 10 a.m. PDT Learn how to use email marketing to grow your prospect base, build relationships with potential customers and turn more visitors into customers. The

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131274849024766702005-11-06T12:00:00.000+01:002005-11-07T11:01:10.363+01:00

JupiterResearch recently released an Email Marketing Buyers Guide, a detailed evaluation and ranking of 30 vendors. Jupiter evaluated each vendor in the categories of client references, product demo, financial stability, services expertise, application features such as usability and functionality, partnerships, and technology integration. It also compared the needs of b-to-b marketers with those

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1131060860265031182005-11-04T00:34:00.000+01:002005-11-13T19:54:34.430+01:00

In this week's issue of BtoB's E-Mail Marketer Insight Heather Palmer Goff, Director of deliverability and ISP relations at Responsys, answers the following question: What are some key guidelines for integrating promotional content into transactional e-mail messages? Here's what she answers: There are several things b-to-b marketers should keep in mind when integrating promotional content into

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1130395490274701132005-10-27T08:44:00.000+02:002005-10-27T08:47:42.506+02:00

The Silverpop "2005 Broken Link Study" reveals alarming trends in the prevalence of broken imagery and links in email marketing campaigns from some of the best-known brands in the world. The report says that four out of 10 emails contain missing graphics and/or indecipherable messages. Gmail, Microsoft Outlook 2003 and AOL 9.0 failed to display images in more than half of messages received.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1130009477001259742005-10-22T21:30:00.000+02:002005-10-22T21:31:17.016+02:00

E-mail technology company Return Path this week unveiled its latest deliverability study. The good news is overall deliverability improved slightly (albeit only 1%) since the last study, six months ago. However, with more than one out of five e-mails still getting bumped to the spam folder-or even worse, not getting delivered at all-there's still plenty of work to be done, said George Bilbrey,

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129661703112592302005-10-18T20:55:00.000+02:002005-10-18T20:55:03.130+02:00

This weeks' issue of MediaPosts's Email Insider features an article called "It's Better When You Plan" by Melinda Krueger. In this article she talks about the elements that you need to consider when developing your plans for the next year. These are her recommendations: 2005 Review--Evaluate your e-mails over the past year, individually and as a group. What worked and what didn't? What did you

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129374785963918922005-10-15T13:13:00.000+02:002005-10-15T13:17:48.526+02:00

For those of you that have subscribed to receive an email notification each time I've posted something on my blog, I would like to let you know that I've switched to a new service called Feedblitz. You don't need to do anything to convert your subscription over. Just be aware that the emails will now be coming from a different source. Thanks, and let me know if you have any questions or

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129367826099399842005-10-15T11:17:00.000+02:002005-10-15T11:17:06.476+02:00

In this report you will find industry benchmarks, projections, and insights to help you determine the most profitable marketing mix: mailing patterns (i.e., mailing quantity, frequency, peak mailing time, etc.) house vs. outside lists response rates use of alternative media distribution options list rental and exchange practices database strategies and uses cross-selling and up-selling

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129108687271382412005-10-12T11:18:00.000+02:002005-10-12T11:18:07.270+02:00

Sometimes it can be very handy to include a HTML form in an email campaign. Whether it's a quick customer survey or a subscribe form for another list, they can be a good way to interact with a recipient right there in their email client. While they can be useful, there are a number of precautions you need to consider before using them. Hotmail is a no go Right off the bat, Hotmail will not

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129108430983040732005-10-12T11:13:00.000+02:002005-10-12T11:13:53.450+02:00

DM News' Essential Guide to E-Mail Marketing will be available in the Oct. 17 issue of DM News. The guide is a 56-page special edition offering valuable how-to tips, best practices, case studies and research. Its soup-to-nuts approach targets both beginners as well as experts. A Q&A with JupiterResearch's David Daniels is a must-read for its cogent analysis of the current state of e-mail

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1129098397061604732005-10-12T08:26:00.000+02:002005-10-12T08:26:37.083+02:00

Delivery rates for permission-based emails rose for the third straight quarter, MSN's Hotmail and Google's Gmail filtered out more legitimate emails, writes DM News, citing a new study from Lyris Technologies. Hotmail's rate of "false positive filtering" increased from 5.6 percent in 2Q05 to 9.4 percent in the third quarter, and Gmail's from 4.1 percent to 7.17 percent, according to Lyris's

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1127461798886157102005-09-23T09:49:00.000+02:002005-09-26T22:48:15.400+02:00

According to JupiterResearch, the average B2B delivery rate is 89 percent, excluding bounces. MarketingSherpa's Email Marketing Metrics Guide estimates that 14 percent of B2B emails are bounced. Elaine O'Gorman, vice president of strategy for Silverpop, offers the a checklist to improve B2B delivery rates.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1127280689748607222005-09-21T07:31:00.000+02:002005-09-21T07:31:29.783+02:00

MailerMailer recently released its Email Marketing Metrics Report for the first half (H1) of this year. The report, based on over 350 million messages sent by MailerMailer customers, compares email performance by industry for H1 2005 to the last half (H2) of 2004. It reveals that, although overall unique open and click rates fell slightly, email effectiveness remained strong. Download this

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1125466892987778942005-08-31T07:41:00.000+02:002005-08-31T07:41:33.040+02:00

This week's issue of MediaPost's Email Insider features an article by Melinda Krueger in which she shares what she's learned about links in emails thus far. These are her 4 tips for linking: Most Clicked - The most popular link in a single-offer e-mail is the graphic button-type link that follows a complete description of the offer. Buttons far out-pull text links and they are more likely to be

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1124998504555696412005-08-25T21:35:00.000+02:002005-08-25T21:35:04.560+02:00

This press release was issued on August 23rd: Online marketers routinely leave large amounts of money on the table every time they launch Web and/or email marketing programs because they rely on intuition instead of empirical testing. That's the essence of the clarion call found in the A/B Split Testing research brief just issued by MarketingExperiments.com (MEC). The research brief is

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1124998173340953732005-08-25T21:29:00.000+02:002005-08-25T21:29:33.346+02:00

In this month's issue of Subject Lines there's an article called "Keys to Success: Killing the Producer". In this article, Tricia Robinson, states that change management and rushed campaigns are always the reason big mistakes are made. To improve the likelihood of error-free campaigns try the following, she suggests the following: Never schedule a campaign less than one hour before it is set to

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1124997167977418522005-08-25T21:12:00.000+02:002005-08-25T21:12:48.020+02:00

Email marketing has come of age. And we all know what happens with age. Zest, effectiveness and energy diminish. Younger and more effective players emerge. And, before you know it, you're pensioned off! Which begs the question: Is email marketing, as we know it, doomed? Stephan Spencer answers this question in a MarketingProfs article.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1124339273556242982005-08-18T06:27:00.000+02:002005-08-18T06:27:53.606+02:00

JupiterResearch released a new report entitled, "The ROI of Email Relevance: Improving Campaign Results Through Targeting," which quantifies the top and bottom line impact that targeted marketing tactics can have on email campaign performance. According to the report, using Web analytics to target email campaigns can produce nine times the revenues and eighteen times the profits of broadcast

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1123328794188882412005-08-06T13:46:00.000+02:002005-08-06T13:46:34.233+02:00

ExactTarget released its mid-year revised forecast of the top email marketing trends for 2005. The predictions first made at the start of this year are adjusted to reflect current market adoption, common practices and new theories on email marketing. 1. Relevance is King. The number one email trend for 2005 continues to be relevance, defined as delivering messages that contain specific value

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1123273524838979532005-08-05T22:25:00.000+02:002005-08-05T22:25:24.846+02:00

This week's issue of the VerticalResponse newsletter is featuring a very good article on email branding. Every interaction with a customer or a prospective customer is an opportunity - an opportunity not only to make a sale, but also to create, refine or enhance the way you are perceived. Yes, email is a functional, cost-effective way to communicate - that's why we love it. But just because

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1123272122984830162005-08-05T22:02:00.000+02:002005-08-05T22:02:03.903+02:00

On August 9th, Bluestreak is hosting a free webcast called "Creating Email Relevance In The Era of Inbox Overload". Attend this Webcast to Learn: Are consumers really fed up with email marketing? How can marketers create emails that are relevant and valuable to their customers? What are the best ways to grow an email list? What can marketers do to ensure their messages are getting delivered

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122538914025765742005-07-28T10:21:00.000+02:002005-07-28T10:21:54.030+02:00

For those who are interested: CFM Direct is offering a to-the-point 5-page white paper about email marketing best practices on its homepage.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122538398809662252005-07-28T10:13:00.000+02:002005-07-28T10:13:22.756+02:00

Here are some "fun facts" taken from the Yahoo! Anti-Spam Resource Center: 77 percent of Yahoo! Mail poll respondents said they are more aggravated by weeding through spam than they are by cleaning a dirty toilet. Spam is already considered more annoying than junk postal mail and door-to-door salespeople, and it is quickly becoming as annoying as telemarketing calls. Most annoying forms of spam

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122494473758355842005-07-27T22:01:00.000+02:002005-07-27T22:01:13.766+02:00

I just came across an interesting article called "Avoiding the seven sins of email". In this article the author summarizes what he believes are the seven deadly sins of email, and how to avoid them: Negligence Arrogance Lazy creative Not empowering customers Isolating email Excessive bouncing Failing to test Read the article here.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122450376260522252005-07-27T09:46:00.000+02:002005-07-27T21:47:46.396+02:00

Here's an interesting piece of information: TRUSTe announced Tuesday that it has launched an e-mail privacy seal program that will allow certified e-mail senders to display a TRUSTe approval seal that reads "We don’t spam." The expectation is that the e-mail marketing industry will adopt the program as part of an overall effort to combat spam. According to Matt Blumberg, president and CEO of

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122450097580860412005-07-27T09:41:00.000+02:002005-07-27T09:41:37.586+02:00

This month's issue of Loop Consulting's EMI newsletter is featuring an article called "Content Always Wins - Everything Else Comes In Second". Which is more important - how the eNewsletter looks or what it says? Marcos Menendez has no doubt about the answer. According to him the most important things to consider when crafting content for your e-newsletter are: Target the audience. Write what

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122449727723416902005-07-27T09:35:00.000+02:002005-07-27T09:35:27.766+02:00

I want to draw your attention to another interesting web seminar that is scheduled for August 17, 2005 called "The ROI of Email Relevance: Improving Campaign Results Through Targeting". Few marketers rank relevance as a top-three e-mail marketing goal, even though it drives 60 percent of consumers who make immediate e-mail purchases. According to a recent JupiterResearch study, tactics that

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122404251441027762005-07-26T20:57:00.000+02:002005-07-26T20:57:31.446+02:00

What does your email look like when it arrives in your customers' inboxes? Is it the masterpiece you created and checked in your email client? In this month's issue of Return Path's newsletter "Email Survival Guide", Matt Blumberg suggests checking the below four things before sending every email campaign to take precautions that your email will look exactly as you intend it to in the inbox

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122373078387165722005-07-26T12:17:00.000+02:002005-07-26T12:17:58.420+02:00

Bill Doerr posted a question in the MarketingProfs know-how exchange asking what the best day/days are to send emails. There is no easy answer to this question, but he did receive a lot of very good responses from other marketing professionals. It's definitely worth a read!

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122292806826064502005-07-25T14:00:00.000+02:002005-07-25T14:00:06.830+02:00

If you are experiencing deliverability issues, don't just assume that your email vendor is too blame. First of all make sure you've done everything you should on your end to get the mail through. Apart from the fact that you should only be mailing people that a) have signed up to receive your messages and b) are interested in what you have to say to them and c) you're doing this at a

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122291219187150392005-07-25T13:33:00.000+02:002005-07-25T13:33:39.243+02:00

The July issue of Silverpop's newsletter "The Digital Marketer" featured an article called "Eight Easy Ways to Boost Email Deliverability". One of the tips is this one: Avoid spammy gimmicks: your email shouldn’t resemble a bad Las Vegas lounge act. Spam filters seek patterns and irregularities often found in spam, so resist the temptation to spice up messages with all-caps, big fonts, weird

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122278752685614172005-07-25T10:05:00.000+02:002005-07-25T10:05:52.866+02:00

Here's Matt Blumberg's take on email authentication as it was published in MediaPost's "Email Insider": "By now every marketer has learned that Internet service providers (ISPs) take e-mail authentication quite seriously -- with Microsoft leading the charge with Sender ID. Microsoft is using a stick, not a carrot, to make e-mail senders get on the authentication band wagon. E-mailers who do not

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1122111966103441992005-07-23T11:46:00.000+02:002005-07-23T13:03:35.576+02:00

Acquisition emails saw declining response rates while retention emails saw improving response rates in the third quarter of 2004, according to new data released by the DMA's Email Marketing Council. The council has only just released its second Email Benchmarking Survey, covering the period from July to September 2004, due to delays in getting data from around 25 email service providers surveyed

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1121987513844333682005-07-22T01:08:00.000+02:002005-07-22T01:11:53.853+02:00

The Direct Marketing Association and e-mail marketing company Bigfoot Interactive recently released a white paper that educates marketers about authentication, accreditation and reputation, among other key e-mail marketing topics. Realizing that the standards are always changing and sometimes confusing, the DMA collaborated with Bigfoot Interactive to produce the document. Legitimate marketers

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1121986602705296362005-07-22T00:52:00.000+02:002005-07-22T00:57:33.170+02:00

If you are interested in A/B split testing and how to do it right, you might want to call in and listen to a teleconference event hosted by MarketingExperiments.com on August 4th. They will be talking about how to optimize your A/B split testing and micro-testing to improve conversion, ROI, and profitability. You can find out more and sign up for the call here: http://

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1121984427637155412005-07-22T00:03:00.000+02:002005-07-22T00:20:27.646+02:00

1. Use opt-in form instructions: Provide clear, step-by-step directions that indicate how subscribers can guarantee delivery of your emails straight to their inboxes. After registrants complete an opt-in form on your website and click “submit”, direct them to a page which suggests they add your email address to their address books. Then, to make the process nearly foolproof – and keep people

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1121982665638492382005-07-21T23:48:00.000+02:002005-07-21T23:51:05.643+02:00

Customers or prospects who sign up to receive e-mail messages from you deserve something in return: a confirmation. It should come in the form of a triggered e-mail, a message that goes out automatically and immediately. By following a few simple rules, you can ensure that you not only keep that customer, but keep him or her happy, too. Michael Haggerty, managing partner of political consulting

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120812533412838252005-07-08T10:48:00.003+02:002005-07-08T10:48:53.413+02:00

According to a survey sponsored by Travelocity one in three people find it more stressful not to be plugged in during their holidays. In fact, fully half of U.S. adult online travelers age 35-45 say they check their work email when on vacation. Source: eMarketer

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120812523560682712005-07-08T10:48:00.002+02:002005-07-08T10:48:43.560+02:00

Yahoo will soon start beta-testing a new version of its free web-based email service. One of the new features this new version will include is a preview pane - much like in Outlook and Outlook Express. A lot of your recipients never get futher than screening the content of your email in the preview pane, so make sure that you use the top 300-400 pixels of your email wisely! With more and more

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120812501833796032005-07-08T10:48:00.000+02:002005-07-08T10:48:21.856+02:00

To help marketeers look at the challenges that new legislation, technology, consumer attitudes, and the industry's move toward adopting best practices pose to email deliverability, Kirill Popov and Loren McDonald developed an e-mail delivery framework that can be used to reengineer your e-mail marketing program. They explain this framework in an article called "A New Framework for Email Delivery"

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120725671210027882005-07-07T10:41:00.000+02:002005-07-07T10:41:11.243+02:00

In this weeks issue of Ralph F. Wilson's Web Marketing Today newsletter he wrote about how to get off blacklists. Well, it doesn't seem to be easy. The hardest part is in fact finding out who the administrator of the blacklist is and how to contact them. Here are some tools that can help you: DNS database list checker Spam Database Lookup Mailworkz' Blaclist Monitor Read the full article here.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120118065456110722005-06-30T09:54:00.000+02:002005-06-30T09:54:25.460+02:00

AOL, Hotmail, Yahoo!, Gmail, Outlook 2003, and Thunderbird are blocking HTML images from loading because of increased focus on security and privacy. This impacts the way your message appears in your recipient's mailboxes and therefore also impacts your open and click-through rates. On top of this, these systems don't work exactly the same. Most leave a blank space where an image would be. In

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120029958876437862005-06-29T09:25:00.000+02:002005-06-29T09:25:58.880+02:00

In an article called "New Email Marketing Rules in the European Union: One Year Later", Mattias Durnik explores the state of email marketing in the EU a year after the last European Union member states implemented Article 13 of the Directive on Privacy and Electronic Communications -- the so-called "Opt-In Directive." The first paragraph of this Article 13 states that sending commercial email

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1120029859905712702005-06-29T09:24:00.000+02:002005-06-29T09:24:19.910+02:00

You don't always need a big budget, a large list or a three-digit average order to make e-mail marketing work for your organization: in an article called "The Little E-Mail Marketing Budget That Could", Jeanne Jennings explains how a small company on a small budget yields big returns from their email marketing efforts. Definitely worth reading! Source: Clickz

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1119902600572798442005-06-27T22:03:00.000+02:002005-06-27T22:18:10.540+02:00

Microsoft deployed Sender ID e-mail authentication alerts via a new "safety bar" in the Hotmail user interface to further protect e-mail users from malicious spam and scams. Emails sent to MSN and Hotmail addresses without authentication by Sender ID will now show a message warning recipients that the email could not be authenticated. The warning message is the first step in a two-stage process

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1119856731658457982005-06-27T09:18:00.000+02:002005-06-27T10:21:50.233+02:00

My holidays in Greece were (as always) fantastic! The reason why I went in the first place, was because I was invited to a traditional Greek wedding of one of my Greek friends, Yiannis. It was the best wedding party I ever attended, with lots of homemade wine, roasted lamb, mousaka and Greek dancing. After a couple of glasses of wine my boyfriend got into the Greek spirit and he learned how to

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1119718610295005812005-06-25T18:56:00.000+02:002005-11-13T20:24:35.796+01:00

The Business Marketing Association and e-mail software provider ExactTarget announced will be hosting an educational series called eMarketing Excellence summits, which will be held in 18 cities throughout the U.S. Aimed at educating consumer and b-to-b marketers on how to use permission-based e-mail, the summits will be offered in cities including Atlanta, Boston, Chicago, Dallas, Indianapolis

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1118278836926954712005-06-09T03:00:00.000+02:002005-06-09T03:00:38.506+02:00

Just a quick note to say that I'll be on holidays in Greece until June 22nd, so you won't see any new posts until after that date.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1118279843866625342005-06-09T01:08:00.000+02:002005-06-09T03:17:23.866+02:00

I thought you might be interested to know about an event called "Inbox/Outbox 2005" which takes place in London on June 22-23, 2005: It's a new event about every aspect of inbound and outbound email. It will feature an education-rich format comprising Keynote Sessions from industry experts, focused seminar streams on key themes, central exhibition / networking Area, an industry debate on '

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1118279060430427522005-06-09T01:02:00.000+02:002005-06-09T03:05:50.323+02:00

Adestra, the UK based email marketing agency, have been holding an email marketing clinic at today’s Online Marketing Show in London. Many marketers from both B2B and B2C companies have had their email marketing program reviewed by an Adestra expert which revealed a surprising common thread of issues: Data Management: Many marketers are only capturing email address and failing to use follow-up

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1118181750136870822005-06-08T00:00:00.000+02:002005-06-08T00:02:30.140+02:00

On June 16th at 2:00 pm ET, Exact Target is hosting a web seminar called "How Email Marketing Can Impact Networking". Here's what it's about: Looking for an effective and efficient way to stay connected with your clients, prospects, friends and fans? Join Diane Darling, author of The Networking Survival Guide and Networking for Career Success – both published by McGraw-Hill, for an informative

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1118166788567931922005-06-07T19:53:00.000+02:002005-06-07T20:00:04.596+02:00

A survey by UK digital marketing agency Adestra highlights that B2B and B2C marketers recognise that they can improve their existing email marketing efforts. Both B2B and B2C participants wanted to learn more about deliverability and SPAM and recognised that their management of their email contact databases could be improved. Interestingly, they use email marketing in different ways yet both

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117617369386245772005-06-01T11:16:00.000+02:002005-06-01T11:19:50.343+02:00

Here's a great free resource: www.ezinecheck.com. Paste the text of your email messages into the online form and the application offers up what to fix. The E-zine Checker helps your e-zine avoid the spam traps by checking for commonly used spam words, words in all capital letters and excessive use of words with symbols in them. Every time an email has a word or phrase that triggers a

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117616872173821812005-06-01T11:07:00.000+02:002005-06-01T11:17:23.953+02:00

Have you been emailing the same list for months and months, or even years, without performing data updates? If you email invalid email addresses frequently, you will be blacklisted. Email addresses go stale much quicker than telephone numbers or postal/physical addresses. If you have this type of customer information, make use of it. Relevant incentives are always a good way to motivate customers

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117559128978727052005-05-31T19:05:00.000+02:002005-05-31T19:07:28.860+02:00

MarketingProfs announced the availability of their first Vendor Selector today. It allows you to find and compare Email Marketing Service Providers in seconds (36 blue-chip vendors have been invited to participate in this interactive buyer's guide!). The front page of the Vendor Selector is available to all MarketingProfs members. In addition, annual Premium and Premium Plus members can take

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117555182866119842005-05-31T17:59:00.000+02:002005-05-31T17:59:42.886+02:00

Law firm McCann Fitzgerald features an article in their current "Legal Update" publication. In the article, Direct Marketing by Email: Data Protection Obligations, the firm says "those engaging in direct marketing by email should be aware of the increasing number of data protection obligations to which they are subject when doing so. Indeed, where the marketing crosses a frontier, the obligations

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117144499266029392005-05-26T23:54:00.000+02:002005-05-26T23:54:59.270+02:00

Mark your calendar for yet another interesting web seminar on July 13, 2005. This time it's hosted by Jupiter Webinars and it's called "Effective E-mail Marketing: Tactics to Improve Campaign Performance". Marketers using testing and other sophisticated tactics such as segmentation, personalization and message frequency techniques are almost twice as likely to attain conversion rates of more

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117142347038199562005-05-26T23:19:00.000+02:002005-05-26T23:19:07.040+02:00

In March 2005, Forrester hosted its "Roadmap For E-mail Marketing Success: An Introduction" boot camp - an intensive day-long workshop focused on training basic e-mail marketers on best practices for e-mail strategy, design, list growth, segmentation, delivery, and measurement. Here are answers to the hottest questions raised by the 21 e-mail marketers attending: Just how sour on e-mail

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117140558825541312005-05-26T22:49:00.000+02:002005-05-26T22:49:18.836+02:00

If you're using (or thinking of using) email list rental to find new customers, you should download Return Path's latest white paper called "How to get the most out of third party email list rental". This whitepaper equips you with the basics of choosing the right email list rental vendor, including a vendor checklist with guidelines to make your efforts in list rental successful. Download the

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1117104229179356852005-05-26T12:43:00.000+02:002005-05-26T12:45:07.900+02:00

How important is email privacy to your business? A new email privacy survey conducted by Relemail reveals it may be far more important than you expected. The survey presents some startling statistics about how email subscribers view privacy. In this survey, Relemail takes a closer look at these statistics and reveals what it means for you and your organization. Here's a short summary: 96

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116965156926788652005-05-24T22:05:00.000+02:002005-05-24T22:05:56.930+02:00

If you're considering an electronic newsletter, you might want to have a look at the eNewsletter Checklist by eNewsWriters, Inc. It summarizes the points that you need to consider when implementing an e-newsletter. The FAQ section is also worth reading. Source: eNewsWriters, Inc.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116924008026065012005-05-24T10:40:00.000+02:002005-06-01T11:19:02.000+02:00

Check out the definition of email marketing at Wikipedia. It offers a pretty comprehensive list of terms like "False positives", "Soft bounce", "Express consent", ... Wikipedia is a Web-based, free-content encyclopedia that anyone can edit.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116534371503163262005-05-19T22:26:00.000+02:002005-05-19T22:26:11.506+02:00

Here's an interesting tip from Prescott "Pete" Lustig, Senior Marketing Strategist at Loop Consulting Group: An approach for attracting readers to your enewsletters --and getting people to read through them -- is an invitation to become an insider. Insiders get the useful information first. They get the facts that others don't yet have. They become, in effect, members of a private club. In

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116533227565141582005-05-19T22:07:00.000+02:002005-05-19T22:48:59.156+02:00

CheetahMail offers a number of excellent whitepapers on their website. One of these is called "Creative Best Practices". Here are a few tips they offer: Preview Pane Area Outlook's preview pane window is a commonly overlooked element in email designs. The designer only has at the most, 300 pixels of height to present the email's main content and navigation to an Outlook user. In this case, since

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116530394394556282005-05-19T21:19:00.000+02:002005-05-19T21:19:54.396+02:00

In an article called "Boosting Email Deliverability" Wendy Roth form Lyris Technologies explains how to ensure your email isn't mistaken for spam. ISPs don't only block emails based on the content in your subject line and body, but they may be blocking your mail before they even see the subject line. Why? Because they can’t be sure that you are who you say you are. Helping ISPs verify your

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116526142326909842005-05-19T20:09:00.000+02:002005-05-19T20:09:02.343+02:00

It seems everyone is doing an email marketing web seminar these days. Here's another one: On May 25th join Don Peppers, Founding Partner, Peppers & Rogers Group and Eric Kirby, Senior Vice President and General Manager of Email Solutions, DoubleClick for a global webinar, "Email is Dead ... Long Live Email!". This one-hour event will address the keys to maximizing contribution from email

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116488298190478992005-05-19T09:38:00.000+02:002005-05-19T09:38:19.496+02:00

E-consultancy created a 119-page Email Marketing Buyer’s Guide which, they claim, is perfect for B2B and B2C companies that send out (or that want to send out) regular emails. It includes 14 vendor profiles from suppliers that E-consultancy believes are among the best in the UK. The report features a SWOT analysis for the sector, market research and growth forecasts, trends and issues and

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116419588188310862005-05-18T14:33:00.000+02:002005-05-18T14:38:41.893+02:00

The Federal Trade Commission is seeking comment on proposed changes to the rules enacted under the CAN-SPAM anti-spam legislation, including one that would require emailers to comply more quickly with opt-out requests. Rule changes proposed by the FTC could affect how the CAN-SPAM Act is enforced. Read what their proposals include here. The FTC will accept comments until June 27. Comments

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116314097107091362005-05-17T09:14:00.000+02:002005-05-17T09:26:37.673+02:00

All marketing or commercial communication via email must comply with the CAN SPAM Act of 2004. Last December, however, congress enacted changes to the CAN SPAM Act of 2004. Find out about the new provisions of the Act: download the 2005 CAN SPAM report, containing a summary of the original provisions of the Act as well as the new (as of Dec 2004) additions. Source: Dev Mechanic's Online

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116184403329380722005-05-15T21:13:00.000+02:002005-05-15T21:18:29.706+02:00

I would like to draw your attention to a couple of upcoming web seminars that are taking place in the next few weeks: Advanced Email and Database Marketing - May 17, 2005 Live Web Seminar featuring Dylan Boyd, Vice President of Strategy for eROI, Inc. Learn about ways to better target your online and offline lists with campaigns that will bring them back and drive the conversion rates you desire

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116173183436339172005-05-15T18:06:00.000+02:002005-05-15T18:06:23.446+02:00

I'd like to point you to another useful resource: the Email Marketing Handbook by Ralph Wilson. This e-book contains tons of information that will save you some pretty expensive lessons -- lots of practical know-how, program recommendations, and tips for success: How to Understand Permission E-Mail Marketing How to Anchor Your Business with an E-Mail Newsletter How to Increase the Size of Your

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116084196408114312005-05-14T17:23:00.000+02:002005-05-14T17:23:16.413+02:00

In article on the ChiefMarketer website, Peter Krass answers the question "How Many Articles Does a Newsletter Need?". He states that the right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take. That might

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1116082610998553532005-05-14T13:02:00.000+02:002005-05-14T16:56:51.016+02:00

This week Clickz is featuring an article called "How Spam Complaints Affect Delivery". In this article Kirill Popov and Loren McDonald explain that minimizing spam complaints always starts with practices used to collect e-mail addresses. Mailing lists with the lowest complaint rates are either confirmed opt-in or properly managed single opt-in. If you have a solid permission-based list but still

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115789237588734612005-05-11T07:27:00.000+02:002005-05-11T07:27:17.643+02:00

EmailLabs offers a handy guide that contains a collection of articles and quick tips from issues of their Intevation Report newsletter as well as articles from the ClickZ E-Mail Delivery column co-authored by Loren McDonald and Kirill Popov: Conducting Your Email Marketing Year-End Review Don’t Be Fooled: 3 Common Email Marketing Misconceptions 28 Ways to Build Permission-Based Email Lists

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115787945049481432005-05-11T07:05:00.000+02:002005-05-11T07:05:45.156+02:00

ChiefMarketer offers a few suggestions to making your email tests more effective. Here's a short summary: The first thing to do is decide what to test. Measure the click-through rates on each variation (eg. different subject lines). Design two identical landing pages to measure results. Make sure your results are statistically significant. The timing of a rollout can skew the results.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115619370246727472005-05-09T08:16:00.000+02:002005-05-09T08:17:39.613+02:00

eMarketing Talk Show has launched an Internet marketing radio talk show hosted by industry experts. They cover topics from search engine optimization to e-mail marketing and achieving high conversion rates. The guests explain in detail various concepts that have become necessary for anyone wanting to grow their online business. Each of the show’s three segments are approximately 15 minutes long

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115617389737129642005-05-09T07:43:00.000+02:002005-05-09T07:48:13.686+02:00

Here are some important considerations when designing your Email Marketing Strategy: 1. Know Your Customer. Different characteristics of your service or product can appeal to different customer segments. When designing an email strategy the first step is to find out what appeals to which audience so you can differentiate your message accordingly. 2. Single-View Email List. Are all customer

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115104816419491952005-05-03T09:20:00.000+02:002005-05-03T09:29:49.333+02:00

Not all email marketing solutions are built to integrate with CRM products, so there are requirements to consider before making your choice. In an article called "Enhance Your CRM Strategy With Targeted Email Marketing" Tricia Robinson, CMO for Socketware Inc., offers 5 guidelines to abide by when choosing to integrate email into your CRM suite: Ensure your provider can create dynamic message

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1115103408503204522005-05-03T08:48:00.000+02:002005-05-03T08:56:48.506+02:00

In this week's issue of MediaPost's Email Insider, David Baker (vice president of e-mail marketing and analytical solutions at Agency.com) speaks about selecting email vendors and offers a few insights on how to protect your company: Negotiate termination clauses. If service levels and escalation procedures are not managed at an acceptable level, you should be allowed to break the contract or

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114800175224668142005-04-29T20:36:00.000+02:002005-04-29T20:42:55.226+02:00

Consider an average email campaign that generated 40% open rate and 5% click rate. This means that 60% of the audience probably saw the subject line and did not open the email and another 35% opened the email but did not find any call to action compelling enough to click. All this information is available to you in real time. Here is the opportunity to send your second best subject line to

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114799494568863802005-04-29T20:31:00.000+02:002005-04-29T20:36:43.040+02:00

If you interact with your audience through the online medium then chances are that you already use triggered messages in the form of transactional notifications such as a welcome message, a thank you email, or a purchase confirmation email. It is well understood by most online marketers that these welcome and purchase confirmation messages have very high open rates (sometimes over 70%) and while

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114795517696894042005-04-29T19:25:00.000+02:002005-04-29T19:27:07.580+02:00

I was trying out a new tool called URL Trends this morning - you should give it a try, it's a really great tool which tracks how a domain does over time. Each month it tracks Alexa ranking, Yahoo! backlinks, MSN backlinks, & Google backlinks. Anyway, when you pull a trend report for a domain name it also gives you an overview of all related sites. In my case there were two results only - of

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114757469597138682005-04-29T08:51:00.000+02:002005-04-29T08:51:09.596+02:00

In yesterday's issue of BtoB's E-Mail Marketer Insight, Debbie Weil answers the questions "Which is more effective, a blog or an e-newsletter?" The short answer is "both". Combining a quick-update e-mail with a blog is an easy publishing solution, giving you the benefits of both communications tactics. Read Debbie's answer to this question here.

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114757010156724002005-04-29T08:43:00.000+02:002005-04-29T08:43:30.156+02:00

On May 4, 2005, Return Path is hosting a webinar called "Overcoming the Customer Acquisition Challenge". Sign up for this seminar to learn both basic and advanced techniques for acquiring new customers, as well as how to recognize and apply best-practices to optimize response and build lasting, productive relationships with your email program. Topics covered will include: Points of pain

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114723164944258082005-04-28T23:19:00.000+02:002005-04-29T18:43:56.633+02:00

eMarketer issued a new report that examines the new developments in e-mail marketing and compares the effectiveness of this still-evolving marketing tool with other direct marketing channels. Key questions the "E-Mail Marketing" report addresses: Can e-mail be used for customer acquisition, or is it merely a retention tool? Are spam and phishing killing e-mail marketing? How do

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114721876024170622005-04-28T22:57:00.000+02:002005-04-28T23:06:25.416+02:00

eROI created a test email blast to see what the limitations of HotMail and GMail are in terms of CSS. Here is what they found: GMAIL Ignores all styles in &ltstyle&gt&lt/style&gt tags. It doesn't matter if they are in the &lthead&gt or in the &ltbody&gt Does render inline styles, with the exception of: a. Background Images b. Specific Heights Doesn't display ANY images by default. It needs to

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114603627895487112005-04-27T17:40:00.000+02:002005-04-27T17:39:22.956+02:00

Larry Chase just released his Top 10 Trends for the Next 10 Years in Internet Marketing. He states that email marketing will remain essential and the spam problem will get solved. Why? Because it has to. Business and consumers alike now rely heavily on the email platform. Even if email postage is the solution, email marketing will still be faster and more cost-effective than most other

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114592223875392092005-04-27T08:05:00.000+02:002005-04-27T17:37:59.036+02:00

The Email list marketplace is adapting quickly with new list sources, changing legislation and terminology of its own. Richard Gibson, Commercial Director of RSA Direct (Direct Marketing) & Opt -4 (Data Protection Consultancy) looks at some pointers to ensure marketers make an informed choice: Ask to see the website and specifically the registration page where the data is collected. This will

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114534980942432672005-04-26T19:03:00.000+02:002005-04-26T19:22:23.383+02:00

You might be interested in this article written by Jeremy Dent, director at Valideo Interactive, a company that specialises in B2B marketing communications: What are the differences between e-mail marketing (EMM) in B2B and B2C? I am often asked this question. Rather like the difference between consumer (FMCG) and business (B2B) marketing communications, there are five main factors that

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114526365198517842005-04-26T17:20:00.000+02:002005-04-27T11:14:21.733+02:00

In an article on Clickz about building an opt-in email list, Jeanne Jennings states that if you must append, get an explicit opt-in. A negative option opt-out may be enticing, but if you want results, this isn't the shortcut it may seem. Email appending is the process of taking your existing customer list and "matching" email addresses to it from a larger (third party) database. In this article

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114518925823547122005-04-26T17:15:00.000+02:002005-04-27T11:14:47.320+02:00

I received an email from Silverpop a few minutes ago in which they announced their new white paper "Give Customers What They Want with Preferences". According to Silverpop, research has shown that when customers have the power of choice (the ability to choose what they receive from you, when and how often) they will also choose to maintain an email relationship with you. In this white paper

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.comtag:blogger.com,1999:blog-10422795.post-1114416465549679102005-04-25T10:07:00.000+02:002005-04-25T10:07:45.550+02:00

Bill Nussey, author of the book The Quiet Revolution in Email Marketing has this fun little quiz on his website that tells you what level email marketer you are. Give it a try, there's only 4 questions, so it won't take you more than 2 minutes to complete it and see the results. Take the Quiz. And while you're on his website, I really recommend downloading the companion workbook to this

Tamarahttp://www.blogger.com/profile/13035221315326194759noreply@blogger.com