What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
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Monday, June 27, 2005
Email Marketing: How To Improve ROI [teleseminar]
My holidays in Greece were (as always) fantastic! The reason why I went in the first place, was because I was invited to a traditional Greek wedding of one of my Greek friends, Yiannis. It was the best wedding party I ever attended, with lots of homemade wine, roasted lamb, mousaka and Greek dancing. After a couple of glasses of wine my boyfriend got into the Greek spirit and he learned how to dance in no time :-) These Greeks, they really know how to party, I can tell you that! And they pour down the wine as if it's water! It took us a couple of days to recover completely from the festivities :-) And now I'm back home (determined to move back to Greece some day) and I've started a new career as the Direct Marketing Manager for eBay Belgium so I'll finally have the chance to get my hands dirty with B2C email marketing :-) Because of this I'm thinking of either broadening the scope of this blog to include B2C and just call it "Best Practices in Email Marketing" or set up a new blog that focusses on B2C email marketing... not sure yet how I'll do it, so your feedback is most welcome! At the moment I'm still going through my backlog of emails (342 unread newsletters to go), so you'll see a lot of new stuff on this blog in the coming days. Here's the first thing I'd like to draw your attention to: Tomorrow (June 28th from 1-2 pm EDT) Silverpop and eMarketer are hosting a teleseminar called "Email Marketing: How To Improve ROI". Presented by: David Hallerman, Senior Analyst, eMarketer and Bill Nussey, CEO, Silverpop. Based on findings from eMarketer's new research report of the same name, you'll get:- Real-life data collected from leading market researchers including Forrester Research, JupiterResearch, MarketingProfs.com, MarketingSherpa, Millward Brown, Pew, Roper ASW, Silverpop and many others.
- eMarketer and Silverpop analysis and insight--giving you the information you need to make your email marketing programs effective and profitable.
