What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
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Sunday, February 13, 2005
Use E-Mail to Enhance Lead Generation and Sales
Properly implemented, e-mail can be a cost-effective way to boost lead-generation and sales efforts.
Jeanne Jennings developed these 10 questions to check if her clients use e-mail as an effective part of lead-generation and sales programs:
- Do you use Web analytics to understand how people navigate your site?
- Is there a mechanism for people to provide e-mail addresses and get more information above the fold on your home page?
- Is there a similar mechanism on every page of your site?
- Do you ask only for the information you need?
- Do you use the online form to qualify prospects?
- Do prospects dictate the terms of your relationship?
- Is e-mail a secondary contact when you're unable to reach a prospect via phone?
- Do you use an automated sequence of e-mail messages to educate prospects about your products or services?
- Do you publish at least one e-mail newsletter to keep your brand top of mind with prospects?
- Do you have a comprehensive, consistent strategy for using e-mail in your lead-generation or sales process?
