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Sunday, March 20, 2005

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HTML Code Affects E-Mail Deliverability

In a recent article on Clickz, Kirill Popov and Loren McDonald explain why using outdated or incorrect code is a major reason why e-mail are blocked or delivered to bulk or junk mail folders. How do you minimize or eliminate HTML filtering problems at ISPs? A few suggestions:

• Make sure your e-mail designer/programmer is familiar with W3C standards
• Before distributing an e-mail, run the message through your design software's or e-mail application's HTML validator, if it has one
• Consider using a delivery-monitoring service to track your messages after pre-tests and full-list distribution
• If your e-mail does get trapped in a bulk folder, check your code and isolate what's causing the filtering

Read the full article here.

.:: posted by Tamara | Permalink ::.

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