Several of today's customer relationship management solutions contain a module for email marketing. However, most email packages in CRM suites significantly lack functionality in four critical areas of email marketing: message template creation; email reporting and tracking; deliverability technology and expertise; and experience in email best practices.
According to Tricia Robinson, chief marketing officer at Socketware, there are several full-featured email marketing solutions that can be integrated with products such as Siebel, SAP, PeopleSoft, SAS, Microsoft CRM and Epiphany. However, not all email marketing solutions integrate with CRM products, so these are her four guidelines to abide by when choosing to integrate e-mail into your CRM suite.
Source: BtoBOnline.com
