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Thursday, May 26, 2005

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E-mail Marketing FAQs For Beginners

In March 2005, Forrester hosted its "Roadmap For E-mail Marketing Success: An Introduction" boot camp - an intensive day-long workshop focused on training basic e-mail marketers on best practices for e-mail strategy, design, list growth, segmentation, delivery, and measurement. Here are answers to the hottest questions raised by the 21 e-mail marketers attending: Just how sour on e-mail are consumers? ` So, how do I create relevant e-mails? How can I grow my e-mail list? What will increase my online opt-in rates? When should I mail? Can viral e-mail work? What should I measure? How do I take my e-mail program to the next level? Source: CMO Magazine

.:: posted by Tamara | Permalink ::.

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