What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
You'll find more email marketing articles and resources in these categories:
- Case Studies
- Copywriting
- Deliverability
- Design & Layout
- Email Service Providers
- Events & Seminars
- Fun stuff
- Getting started
- Landing Pages
- List Management
- Messaging
- Metrics
- RSS
- Spam & Legislation
- Strategy
- Studies & Research
- Targeting
- Terms & Definitions
- Testing
- Trends
Thursday, May 19, 2005
Email is Dead ... Long Live Email!
It seems everyone is doing an email marketing web seminar these days. Here's another one: On May 25th join Don Peppers, Founding Partner, Peppers & Rogers Group and Eric Kirby, Senior Vice President and General Manager of Email Solutions, DoubleClick for a global webinar, "Email is Dead ... Long Live Email!". This one-hour event will address the keys to maximizing contribution from email marketing initiatives:- Which best practices are critical to a successful email marketing strategy?
- How can marketers find opportunity in a regulated email environment?
- What role should email play in building stronger relationships with customers?
- What is Return on Customer and how does it go beyond response rates to accurately quantify the success of email marketing initiatives?
