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Wednesday, May 11, 2005

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Email Marketing Best Practices

EmailLabs offers a handy guide that contains a collection of articles and quick tips from issues of their Intevation Report newsletter as well as articles from the ClickZ E-Mail Delivery column co-authored by Loren McDonald and Kirill Popov:

• Conducting Your Email Marketing Year-End Review
• Don’t Be Fooled: 3 Common Email Marketing Misconceptions
• 28 Ways to Build Permission-Based Email Lists
• What is the Best Time to Send an Email Promotion or Newsletter?
• Kick Your Email Marketing Program up a Notch!
• Optimizing Your Subject Lines for Email Client Programs
• Email Metrics: Lies, Damn Lies
• ISP Anti-Spam Measures: What They Mean to Marketers
• Using Link Click-Through Tracking to Segment Your List
• 16 Factors to Getting Better Email Open Rates
• Why Email Click-Through Rates Are So Important
• 14 Quick Tips on How to Reduce Email Bounces
• Dealing with Domains
• Complying with CAN-SPAM in an Era of Customer Control
• Email Corrections and Why They Make Cents
• Tips to Double Your Ecommerce and Promotions Email Revenue

Download the Best Practices Guide here.

.:: posted by Tamara | Permalink ::.

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