What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
You'll find more email marketing articles and resources in these categories:
- Case Studies
- Copywriting
- Deliverability
- Design & Layout
- Email Service Providers
- Events & Seminars
- Fun stuff
- Getting started
- Landing Pages
- List Management
- Messaging
- Metrics
- RSS
- Spam & Legislation
- Strategy
- Studies & Research
- Targeting
- Terms & Definitions
- Testing
- Trends
Sunday, May 15, 2005
Email Marketing Handbook
I'd like to point you to another useful resource: the Email Marketing Handbook by Ralph Wilson. This e-book contains tons of information that will save you some pretty expensive lessons -- lots of practical know-how, program recommendations, and tips for success:- How to Understand Permission E-Mail Marketing
- How to Anchor Your Business with an E-Mail Newsletter
- How to Increase the Size of Your House E-Mail List
- How to Format Your E-Mail Messages
- How to Select a Listserver that Fits Your Needs and Budget
- How to Write E-Mail Promotional Copy
- How to Develop an E-Mail Marketing Campaign
- How to Use Autoresponders with Power and Grace
- How to Survive the Spam Onslaught Yourself
- How to Track Click-Throughs and Sales
- How to Slide through the Spam Filters
- Reviews of Listservers
- Brief Notes and User Feedback on Listserver Programs
- E-Mail Marketing Resources
