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Wednesday, May 11, 2005

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Tips for Email Tests

ChiefMarketer offers a few suggestions to making your email tests more effective. Here's a short summary:

• The first thing to do is decide what to test.
• Measure the click-through rates on each variation (eg. different subject lines).
• Design two identical landing pages to measure results.
• Make sure your results are statistically significant.
• The timing of a rollout can skew the results.

Source: ChiefMarketer.com | Read the full article

.:: posted by Tamara | Permalink ::.

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