E-consultancy created a 119-page Email Marketing Buyer’s Guide which, they claim, is perfect for B2B and B2C companies that send out (or that want to send out) regular emails. It includes 14 vendor profiles from suppliers that E-consultancy believes are among the best in the UK.
The report features a SWOT analysis for the sector, market research and growth forecasts, trends and issues and tips on best practice email marketing. A vendor matrix is also included, so you can quickly identify companies that offer the services you need.
The email services checklist uses the following criteria: Full Service, ASP, Off-the-shelf software solution, Strategy and Campaign Planning, Design and Copy, List Provision, Data Management, Data cleansing, Dedupe and Validation, Broadcast, Data Capture Services, Tracking, Reporting, Data Analysis, Event-triggered messaging, Sequence Messaging, Dynamic Content Solutions, Personalisation, Flash, Video and Audio.
It costs £79 or is free to subscribers. A 16-page sample is available for non-subscribers.
Read more here: Email Marketing Buyer's Guide 2005
