What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
You'll find more email marketing articles and resources in these categories:
- Case Studies
- Copywriting
- Deliverability
- Design & Layout
- Email Service Providers
- Events & Seminars
- Fun stuff
- Getting started
- Landing Pages
- List Management
- Messaging
- Metrics
- RSS
- Spam & Legislation
- Strategy
- Studies & Research
- Targeting
- Terms & Definitions
- Testing
- Trends
Wednesday, July 27, 2005
Content Always Wins - Everything Else Comes In Second
This month's issue of Loop Consulting's EMI newsletter is featuring an article called "Content Always Wins - Everything Else Comes In Second". Which is more important - how the eNewsletter looks or what it says? Marcos Menendez has no doubt about the answer. According to him the most important things to consider when crafting content for your e-newsletter are:- Target the audience.
- Write what you know.
- Enhance the experience.
- Think advice.
