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Monday, July 25, 2005
Email Authentication
Here's Matt Blumberg's take on email authentication as it was published in MediaPost's "Email Insider": "By now every marketer has learned that Internet service providers (ISPs) take e-mail authentication quite seriously -- with Microsoft leading the charge with Sender ID. Microsoft is using a stick, not a carrot, to make e-mail senders get on the authentication band wagon. E-mailers who do not publish a proper sender ID record are now going to find themselves in the bulk mail folder at Hotmail and MSN, as well as have a big fat disclaimer thrown on top of their e-mails from Microsoft warning users that the source of the e-mail can't be authenticated. I'm a big fan of authentication. Here are some positive aspects of authentication:- It WILL make a big dent in spoofing, phishing, and fraud, right away. Why? Because those particular elements of the 'Internet Axis of Evil' are identity-based. Therefore, identity authentication will either stop those things, make it easier for consumers to steer clear of them, or make it easier for law enforcement to go after them.
- It WILL NOT make a big dent in spam right away. Why? Because spam is much more nuanced than fraud. If I'm Microsoft, and I know that you are the particular sender of an e-mail into my network, that's all good and well. But I might not have any idea if I want to accept that mail. Another way of saying this: Spammers can publish sender ID records too.
- It WILL lay the foundation for longer-term spam solutions. Why? Because it is important to understand exactly who is sending mail into a network in order to answer that next question of "do I want to accept your mail?"
