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Friday, August 05, 2005

4 Tips to Email Branding

This week's issue of the VerticalResponse newsletter is featuring a very good article on email branding. Every interaction with a customer or a prospective customer is an opportunity - an opportunity not only to make a sale, but also to create, refine or enhance the way you are perceived. Yes, email is a functional, cost-effective way to communicate - that's why we love it. But just because email is easy and inexpensive doesn't mean it should seem cheap. Or boring. Below, we've included a checklist of steps you can take to inject your email campaign with a personality that expresses the character of your company and sets it apart from the crowd. 1. Define your Values 2. Fight for Position. 3. Early and Often 4. Take the Long View Always keep your business's long-term goals and core values in mind, even when promoting special items or limited offers. Remember, for some customers, the first impression is the only impression, for others the last impression is the only impression. Avoid selling-out your company's overall image in order to realize short-terms gains that undermine your brand. It takes years to build a strong brand, only days for one to come undone. If you treat your brand as a precious gift to be nurtured at every opportunity, even in - especially in - email campaigns, you'll reap the benefits across all aspects of your business. Source: VerticalResponse - Sign up for the VerticalResponse newsletter to receive useful tips and marketing advice from industry experts.

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