What's new on B2BEmailMarketing.com:

I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):

Subscribe to RSS headline updates from:
Powered by FeedBurner

You'll find more email marketing articles and resources in these categories:

• Case Studies
• Copywriting
• Deliverability
• Design & Layout
• Email Service Providers
• Events & Seminars
• Fun stuff
• Getting started
• Landing Pages
• List Management
• Messaging
• Metrics
• RSS
• Spam & Legislation
• Strategy
• Studies & Research
• Targeting
• Terms & Definitions
• Testing
• Trends

Saturday, October 15, 2005

---

DMA 2005 Postal & E-mail Marketing Report

In this report you will find industry benchmarks, projections, and insights to help you determine the most profitable marketing mix:

• mailing patterns (i.e., mailing quantity, frequency, peak mailing time, etc.)
• house vs. outside lists
• response rates
• use of alternative media distribution options
• list rental and exchange practices
• database strategies and uses
• cross-selling and up-selling strategies
• customer service communications

And it compares both postal mail and e-mail in both B-to-B and B-to-C spaces with regards to:

• volume
• frequency
• marketing strategy
• customer retention
• traffic, lead, and order generation

Member Price: $295 Non Member Price: $495 More info here.

.:: posted by Tamara | Permalink ::.

<< Home