What's new on B2BEmailMarketing.com:
I moved this blog to a new platform. These are the 10 newest blog posts on www.b2bemailmarketing.com (click on a link to read the post):
You'll find more email marketing articles and resources in these categories:
- Case Studies
- Copywriting
- Deliverability
- Design & Layout
- Email Service Providers
- Events & Seminars
- Fun stuff
- Getting started
- Landing Pages
- List Management
- Messaging
- Metrics
- RSS
- Spam & Legislation
- Strategy
- Studies & Research
- Targeting
- Terms & Definitions
- Testing
- Trends
Tuesday, November 08, 2005
Better Than Email Marketing? RSS Demystified [web seminar]
On November 17th, MarketingProfs.com is hosting a web seminar called "Better Than Email Marketing? RSS Demystified". During this virtual seminar you will learn all you need to know to get started with RSS marketing, whether you're only interested in a quick under-an-hour and no cost implementation or long-term strategic integration of RSS in to your marketing mix. For a modest investment, RSS can fire up your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management. In this crash course, you will find out exactly how your organization can profit from implementing this new technology. You will learn:- The 7 steps to RSS marketing success: a step-by-step system, designed to provide you with a roadmap to achieving RSS marketing results
- How to make the business case for RSS
- How to integrate RSS in your marketing mix
- Advanced RSS marketing tactics, such as autoresponder RSS feeds and RSS customization and personalization
- The details you need to use RSS for increased traffic
- How to best promote your RSS feeds, generate subscriptions via RSS and collect user data
- The truth about RSS metrics and what you really can measure
- A quick primer on podcasting and videocasting, the two "technologies" bringing your closer to your customers online than ever.
